Users will soon have a new feature that allows them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the company revealed that it currently hosts over 1 thousand million content made with AI.
Trial and Implementation
The update is undergoing trials over the next few weeks before a full-scale launch. This advancement coincides with a surge in AI content, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A large amount of this material is classified as low-quality AI content, a term for substandard, bulk-generated content that is typically absurd or dreamlike.
Based on user feedback that many people appreciate content produced via AI tools, from computer-generated images to science explainers, and we intend to offer the community the power to see more or less of that, according to their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are now over a billion videos on its app tagged as artificially created. Overall, more than 100 mn videos are submitted to the app daily, making AI-generated material a limited part of its total content library.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they view by using the content preference option in the app and picking the AI content topic. Other topics that can already be modified under the setting include current affairs, clothing, cosmetics, and dance.
AI Disclosure Rules
The platform’s guidelines require creators to identify “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the service will henceforth add an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing artificial media. This step is aimed to deter users from attempting to evade the tagging system.
AI Literacy Programs
The platform is also establishing a two million dollar AI literacy fund for specialists and groups to produce informative material about using AI responsibly. This project will assist charitable organizations specializing in training computer science.
Content Safety Approach
TikTok has justified its moderation strategy, during discussion over intentions to lay off a large number of safety staff in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety team in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. The platform stated a notable drop in disturbing and violent content seen by content reviewers over the previous year due to intervention by its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
